(Download PDF)->Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Writen - Janis Teruggi Page

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

By : Janis Teruggi Page

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 pdf download Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

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Book Synopsis :

Winner of the 2019 Textbook & Academic Authors Association's The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society?Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and

Book Detail :

Author : Janis Teruggi Page

Pages : 496 pages

Publisher : Sage Publications, Inc

Language :

ISBN-10 : 1506358039

ISBN-13 : 9781506358031

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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